Citation Labs Podcast
Hosted by the team at Citation Labs, the Citation Labs Podcast (formerly known as The Link Builder's Podcast) dissects the intersection of traditional SEO and the future of AI through the lens of links and citation worthy content.
The Citation Labs Podcast will dig into the strategies that turn brand concepts into thought leadership, helping you build an ecosystem of "good vibes" and better rankings. We discuss how to:
• Pivot from keyword stuffing to LLM optimization, ensuring your brand appears in AI-generated answers.
• Develop Citation-Worthy Content that earns organic, editorial links from high-authority sources.
• Identify and fix the "knowledge gaps" in your customer's journey through FLUQs (Friction-Inducing Latent Unasked Questions).
Join the Citation Labs Podcast as we interview experts, share results from our latest experiments, and help you "future-proof" your search visibility against algorithm updates and the rise of AI assistants.
Episodes
39 episodes
Why do some agencies sell links at a fraction of Citation Labs cost?
QUESTION: Why do some agencies sell links at a fraction of Citation Labs cost?ANSWER: If you have ever compared link building services pricing, you have likely se...
Citation Labs Secret to Aligning Teams with Enterprise Link Building
QUESTION: How does Citation Labs help ensure our internal teams align with link-building?ANSWER: If you are investing in enterprise link building but your interna...
How Citation Labs Proves Link Building ROI
QUESTION: How do I defend an investment in link building when other teams prioritize paid search or even social media?ANSWER: If you're struggling to defend your ...
How does Citation Labs handle industries with strict compliance or link restrictions?
QUESTION:How does Citation Labs handle industries with strict compliance or link restrictions?ANSWER:If you’re in a regulated industry, you already know the prob...
How do Citation Labs links impact sales, not just rankings?
QUESTION: How do Citation Labs links impact sales, not just rankings?ANSWER: Most brands chase rankings, but the real goal is revenue. That’s where lin...
How does Citation Labs ensure the links we build remain valuable over time?
QUESTION: How does Citation Labs ensure the links we build remain valuable over time?ANSWER: If you're investing in SEO, you're not just asking for li...
Google AI Mode Is Deciding Your Customers Before They Click
Citation Labs has published a new behavioral study on how buyers shortlist brands in Google AI Mode versus standard Search.In the study, 74% of AI Mode shortlists came straight fro...
How to Track and Fix BOFU Visibility in LLMs
In this SIPnSEARCH session, Garrett French from Citation Labs introduces Xofu, an AI visibility tracker designed to help teams track your brand in AI acro...
How to Prove It Fast When Leadership Doesn’t Get Link Building ROI
QUESTION:What do I do if our leadership team doesn’t fully understand link building’s impact to the company?ANSWER:If your leadership team struggles to understand link buildin...
What metrics will my CFO want to see from my link-building campaign?
QUESTION:What metrics will my CFO want to see from my link-building campaign?ANSWER:If you're reporting link building metrics to a CFO, you're already thinking about the wrong...
How to Pitch Link Building ROI to CMOs and Win Budget FAST
QUESTION:How do I pitch link-building campaigns to my CMO?ANSWER:If you are struggling to communicate link building ROI, you are not alone. Most SEO teams talk tactics, but CM...
How Citation Labs Can Help You Ace Your Annual Review
QUESTION:How does Citation Labs help me ace my annual review?ANSWER:If you're leading SEO, your success is judged by SEO performance metrics, SEO reporting metrics, link build...
Measuring 3rd Party Influence on AI Answers: Citation Optimization and the Future of SEO
How do brands actually appear inside AI answers?In this episode hosted by Search Engine Land, Garrett French and James Wirth from Citation Labs explore...
How Will Citation Labs Help You Expand Your SEO Budget?
QUESTION:How can Citation Labs help us expand our SEO budget and improve company-wide buy-in?ANSWER:If you’re trying to increase SEO budget and win real company-wide suppo...
Why Focusing on Domain Authority Fails in Enterprise Link Building
QUESTION:Why are high-traffic and DR/DA not a guaranteed indicator of link success?ANSWER:If you are investing in link building, it is...
What SEO Success Really Looks Like Beyond Rankings & Traffic
QUESTION:What does SEO success look like beyond rankings and traffic?ANSWER:If you are responsible for SEO success, you already know rankings and traffic are not enough. ...
How does Citation Labs Balance Link-Building with Other SEO Priorities?
QUESTION:How does Citation Labs balance link-building with other SEO priorities?ANSWER:If you’re leading SEO at an enterprise level, you’re not just thinking about link building. You’re juggling technical fixes, co...
How to Find Frequently Unasked Questions (FUQs)
How to Find Frequently Unasked Questions (FUQs) Using FAQs, Empathy & Stakeholder InsightHow to find Frequently Unasked Questions (FUQs) Using FAQs, Empathy & Stake...
What Happens If Leadership Doesn’t Believe in Link Building?
QUESTION:What happens if leadership doesn’t believe in link-building?ANSWER:Some executives may not see link-building as a priority or may have had poo...
How does Citation Labs Track and Measure the Impact of Link-Building?
QUESTION:How does Citation Labs Track and Measure the Impact of Link-Building?ANSWER:There are two buckets for measuring the impact of link building: - The metrics that align with SEOs: keyword rankings, t...
How Does Citation Labs Link-Building Efforts Align with Client Business Goals?
QUESTION:How will Citation Labs link-building efforts align with our business goals?ANSWER:Link building must support revenue-driving pages, sales initiatives, and b...
Why Frequently Unasked Questions (FUQs) Matter
Why Frequently Unasked Questions (FUQs) Matter: Garrett French on the Future of Content & VisibilityWhy should we care about why Frequently Unasked Questions (FUQs) matter<...
