Host
Garrett French
Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale and even enterprise level marketing problems.
Citation Labs Podcast
Hosted by the team at Citation Labs, the Citation Labs Podcast (formerly known as The Link Builder's Podcast) dissects the intersection of traditional SEO and the future of AI through the lens of links and citation worthy content.
The Citation Labs Podcast will dig into the strategies that turn brand concepts into thought leadership, helping you build an ecosystem of "good vibes" and better rankings. We discuss how to:
• Pivot from keyword stuffing to LLM optimization, ensuring your brand appears in AI-generated answers.
• Develop Citation-Worthy Content that earns organic, editorial links from high-authority sources.
• Identify and fix the "knowledge gaps" in your customer's journey through FLUQs (Friction-Inducing Latent Unasked Questions).
Join the Citation Labs Podcast as we interview experts, share results from our latest experiments, and help you "future-proof" your search visibility against algorithm updates and the rise of AI assistants.
Contributors
Host
James Wirth
With 25+ years in SEO and digital marketing, James hopes he has picked up a thing or two that may be of value to others, and does his best to apply what's he's learned to the benefit of company and clients (and conference attendees) every opportunity he has.
James can be found wandering blissfully in either the backcountry or a spreadsheet of data (but usually not at the same time).
He is a life-long seeker of truth, knowledge, wisdom, and hopes to learn from you as well, because ultimately, we’re all in this together.