Citation Labs Podcast
Hosted by the team at Citation Labs, the Citation Labs Podcast (formerly known as The Link Builder's Podcast) dissects the intersection of traditional SEO and the future of AI through the lens of links and citation worthy content.
The Citation Labs Podcast will dig into the strategies that turn brand concepts into thought leadership, helping you build an ecosystem of "good vibes" and better rankings. We discuss how to:
• Pivot from keyword stuffing to LLM optimization, ensuring your brand appears in AI-generated answers.
• Develop Citation-Worthy Content that earns organic, editorial links from high-authority sources.
• Identify and fix the "knowledge gaps" in your customer's journey through FLUQs (Friction-Inducing Latent Unasked Questions).
Join the Citation Labs Podcast as we interview experts, share results from our latest experiments, and help you "future-proof" your search visibility against algorithm updates and the rise of AI assistants.
Citation Labs Podcast
How does Citation Labs track and measure the impact of link-building?
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QUESTION:
How does Citation Labs track and measure the impact of link-building?
ANSWER:
There are two buckets for measuring the impact of link building:
- The metrics that align with SEOs: keyword rankings, traffic, share of voice, and number of links.
- The metrics that align with leadership teams: revenue, conversion rates, and AOV.
Using Citation Labs impact reporting, we provide a very detailed analysis on how the links we get to your key sales pages impact both.
This makes it easy for you to see the impact directly and share with your SEO. It also makes it easy for you to share the most relevant data with your leadership team.
The clarity of Citation Labs reporting is why our enterprise clients expand budgets, test new approaches, and work with us for the long-term.
Listen to more Citation Labs Podcast episodes.
