Citation Labs Podcast
Hosted by the team at Citation Labs, the Citation Labs Podcast (formerly known as The Link Builder's Podcast) dissects the intersection of traditional SEO and the future of AI through the lens of links and citation worthy content.
The Citation Labs Podcast will dig into the strategies that turn brand concepts into thought leadership, helping you build an ecosystem of "good vibes" and better rankings. We discuss how to:
• Pivot from keyword stuffing to LLM optimization, ensuring your brand appears in AI-generated answers.
• Develop Citation-Worthy Content that earns organic, editorial links from high-authority sources.
• Identify and fix the "knowledge gaps" in your customer's journey through FLUQs (Friction-Inducing Latent Unasked Questions).
Join the Citation Labs Podcast as we interview experts, share results from our latest experiments, and help you "future-proof" your search visibility against algorithm updates and the rise of AI assistants.
Citation Labs Podcast
How do I pitch Citation Labs link-building campaigns to my CMO?
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QUESTION:
How do I pitch Citation Labs link-building campaigns to my CMO?
ANSWER:
A CMO focuses on revenue and growth rather than SEO-specific terminology. When pitching a Citation Labs link-building campaign, the conversation should center on:
Competitive advantage: “Competitors outrank us because they have stronger backlinks.”
Revenue impact: “More links to high-intent pages lead to higher rankings and more sales.”
Risk mitigation: “Google prioritizes authoritative backlinks—if we don’t invest, we fall behind.”
Citation Labs provides reporting that translates SEO metrics into business outcomes, making it easier to secure buy-in from executive leadership.
Listen to more Citation Labs Podcast episodes.
